You need buy-in from people who don't understand the technology. Navigate the pitch where your influence depends on their comprehension.
Part of
Explaining Tech to Non-Tech →
The board presentation, the client demo, the family dinner explanation, and the pitch that needs to land without jargon. Master the art of translating complex technical concepts into clear, compelling language.
Skills you'll build
What happens in this story4 scenarios
The decision-makers don't understand the technology, but they control the budget. You need their yes — and the only way to get it is to make them feel the impact instead of explaining the architecture.
What started with the influence pitch just got more complicated. Now you need to use visual and narrative techniques that make technical ideas stick — and the situation is shifting faster than your first approach can handle.
This is the moment you've been building toward. Writing documentation that actual humans — not just engineers — can understand — except now the stakes are real and there's no rehearsal. What you do next matters.
You've faced the hardest part. Now turn what you've learned into something sustainable — a way to use visual and narrative techniques that make technical ideas stick not just today, but every time this situation returns.
More stories in this course
View all →The Board Presentation
The board needs to understand your technical strategy. They don't speak your language. Navigate the presentation where clarity beats complexity.
4 scenarios →The Client Demo
The client doesn't care how it works — they care what it does for them. Navigate the demo that sells without the jargon.
4 scenarios →The Family Explanation
Your parents want to know what you do for a living. Navigate explaining your tech job to people who think Wi-Fi is magic.
4 scenarios →The Influence Pitch
You need buy-in from people who don't understand the technology. Navigate the pitch where your influence depends on their comprehension.
Start free →4 scenarios · 25 min · No account required to try