The client doesn't care how it works — they care what it does for them. Navigate the demo that sells without the jargon.
Part of
Explaining Tech to Non-Tech →
The board presentation, the client demo, the family dinner explanation, and the pitch that needs to land without jargon. Master the art of translating complex technical concepts into clear, compelling language.
Skills you'll build
What happens in this story4 scenarios
The client leans in during the demo and asks, 'But what does it actually do for me?' Your finger hovers over a feature list they'll never care about — and you realize the pitch needs to be rewritten in real time.
What started with the client demo just got more complicated. Now you need to build analogies that make abstract technical concepts tangible and memorable — and the situation is shifting faster than your first approach can handle.
This is the moment you've been building toward. Explaining your job to your parents at Thanksgiving without their eyes glazing over — except now the stakes are real and there's no rehearsal. What you do next matters.
You've faced the hardest part. Now turn what you've learned into something sustainable — a way to build analogies that make abstract technical concepts tangible and memorable not just today, but every time this situation returns.
More stories in this course
View all →The Board Presentation
The board needs to understand your technical strategy. They don't speak your language. Navigate the presentation where clarity beats complexity.
4 scenarios →The Family Explanation
Your parents want to know what you do for a living. Navigate explaining your tech job to people who think Wi-Fi is magic.
4 scenarios →The Influence Pitch
You need buy-in from people who don't understand the technology. Navigate the pitch where your influence depends on their comprehension.
4 scenarios →The Client Demo
The client doesn't care how it works — they care what it does for them. Navigate the demo that sells without the jargon.
Start free →4 scenarios · 25 min · No account required to try