Your first cold call to a skeptical startup CTO. Every salesperson pitches. You're going to listen first — and earn the right to be heard.
Part of
Sales Mastery →
Master the complete arc of consultative selling — from qualifying a prospect in the first call, to uncovering their real pain, handling objections with curiosity, and closing with integrity. Every great salesperson earns the room before they pitch.
Skills you'll build
What happens in this story4 scenarios
The CTO's LinkedIn says 'no cold outreach.' You're about to reach out anyway — but first, you need to know enough about their business to earn the right to interrupt their day.
The phone is ringing. They pick up. You have exactly one sentence before they decide if this is worth their time — and 'Hi, I'm calling from...' isn't going to cut it.
Three sentences in and they're pushing back — 'We're not interested,' 'We already have a solution,' 'Send me an email.' The resistance is reflexive, not real. You need to get past it without fighting it.
You didn't get a sale. You got something more valuable — curiosity. Now you need to convert that curiosity into a next conversation before it evaporates into their inbox.
More stories in this course
View all →The Discovery Call
Great salespeople ask better questions than anyone in the room. Practice uncovering the real pain — not the one the client thinks they have.
4 scenarios →The Objection Room
Price too high. Bad timing. Need to think about it. Learn to hear what objections actually mean — and respond with curiosity, not defense.
4 scenarios →The Ask
Most deals die in silence. Reading the room, asking directly, and handling the final hesitation with confidence — without pressure.
4 scenarios →The Cold Open
Your first cold call to a skeptical startup CTO. Every salesperson pitches. You're going to listen first — and earn the right to be heard.
Start free →4 scenarios · 25 min · No account required to try