An employee's insensitive tweet tagged your company and it's spreading fast. Manage a social media crisis with speed, transparency, and strategic communication before it becomes your brand's defining failure.
Part of
Social Media Strategy →
Build a brand from zero followers, manage a crisis when an employee's tweet goes viral, adapt when the algorithm wipes out 40% of your reach overnight, and negotiate a six-figure partnership without compromising your integrity.
Skills you'll build
What happens in this story4 scenarios
Your phone is exploding with notifications. An employee's tweet tagged the company and it's spreading — fast. You have hours, maybe less, before the narrative sets permanently.
The internet is angry and waiting for your response. Too fast and you'll say something wrong. Too slow and silence becomes the story. You're drafting the words that will define this crisis.
The initial firestorm is dying, but the narrative is still theirs. You need to shift it — not by spin, but by action that proves your values weren't just marketing copy.
The crisis is over but the trust isn't back. You're in the long, unglamorous work of rebuilding credibility — one consistent action at a time, knowing the internet never forgets.
More stories in this course
View all →The First Post
Launch your brand's social presence from zero. Find your voice, identify your audience, and create content that resonates — not just fills a feed.
4 scenarios →The Algorithm Game
Engagement is dropping and the algorithm keeps changing. Adapt your strategy without losing authenticity or burning out your team.
4 scenarios →The Influencer Deal
A major influencer partnership could make or break your brand. Navigate contracts, creative control, and authenticity in the creator economy.
5 scenarios →The Viral Moment
An employee's insensitive tweet tagged your company and it's spreading fast. Manage a social media crisis with speed, transparency, and strategic communication before it becomes your brand's defining failure.
Start free →4 scenarios · 25 min · No account required to try