Engagement is dropping and the algorithm keeps changing. Adapt your strategy without losing authenticity or burning out your team.
Part of
Social Media Strategy →
Build a brand from zero followers, manage a crisis when an employee's tweet goes viral, adapt when the algorithm wipes out 40% of your reach overnight, and negotiate a six-figure partnership without compromising your integrity.
Skills you'll build
What happens in this story4 scenarios
Engagement dropped 40% in two weeks and nobody changed anything. You're diving into the analytics to find the pattern — because the algorithm shifted and you need to understand how.
The old strategy is dead. The platform rewards different behavior now, and your team is clinging to what worked last quarter. You need to pivot without losing your audience or your identity.
The algorithm wants one thing. Your audience wants another. Your values demand a third. You're standing at the intersection of reach, authenticity, and revenue — and you can't have all three.
Viral moments fade. You're building something that doesn't depend on the algorithm's mood — a community that shows up because they care, not because they were served.
More stories in this course
View all →The First Post
Launch your brand's social presence from zero. Find your voice, identify your audience, and create content that resonates — not just fills a feed.
4 scenarios →The Viral Moment
An employee's insensitive tweet tagged your company and it's spreading fast. Manage a social media crisis with speed, transparency, and strategic communication before it becomes your brand's defining failure.
4 scenarios →The Influencer Deal
A major influencer partnership could make or break your brand. Navigate contracts, creative control, and authenticity in the creator economy.
5 scenarios →The Algorithm Game
Engagement is dropping and the algorithm keeps changing. Adapt your strategy without losing authenticity or burning out your team.
Start free →4 scenarios · 25 min · No account required to try