You have been undercharging because it still feels like a hobby. Learn to price for value and stop apologizing for your worth.
Part of
Side Hustle to Business →
Your side project is making money and demanding attention. Navigate the terrifying, exhilarating transition from hobby to business without losing what made it special. You'll navigate four escalating scenarios — from the pricing dilemma to the leap — practicing the decisions that matter most when the pressure is real and the stakes are personal. This isn't theory. It's practice for the moments that define how this chapter of your life unfolds.
Skills you'll build
What happens in this story4 scenarios
A new client asks your rate and the number that comes out of your mouth is the same one you quoted two years ago — when this was a hobby and the stakes were zero.
You research what others charge for the same work and the gap makes your stomach turn. You have been subsidizing your clients' businesses with your self-doubt.
A loyal client pushes back on the new rate — hard. They remind you they were there 'from the beginning,' and the guilt hits exactly where they aimed it.
You send the new proposal with the real number on it. Your finger hovers over send for a full minute — this price says you believe your work has value.
More stories in this course
View all →The Day Job Tension
Your side hustle needs more time than evenings and weekends. Navigate the growing conflict between security and ambition.
4 scenarios →The First Hire
You cannot do it all alone anymore. Navigate the terrifying step of bringing someone else into your vision.
4 scenarios →The Leap
Quit or stay? The math says leap but your stomach says wait. Navigate the decision that changes everything.
4 scenarios →The Pricing Dilemma
You have been undercharging because it still feels like a hobby. Learn to price for value and stop apologizing for your worth.
Start free →4 scenarios · 25 min · No account required to try