The Sell
Recruiting when you have no brand
You need to convince someone talented to join a company with no brand, no office, and no guarantee it'll exist in six months. All you have is conviction — and you need to make it contagious.
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Part of this story
The First Hire
→You're hiring someone for the first time. They'll shape your culture before you even know what your culture is. Get this right.
Part of the quest
Entrepreneurship & Pitching
→From telling your founder story to navigating a co-founder conflict — practice the high-stakes conversations that determine whether your company exists next year. Every founder gets tested in these moments. Practice yours before they arrive.
What you'll learn from The Sell
This scenario focuses on Recruiting when you have no brand — a critical skill inside the broader career domain. You'll face a decision where the instinctive response is often the wrong one. After you make your choice, you'll see exactly what happened in the other person's head and why it mattered. The scenario is part of The First Hire, a full interactive story inside the Entrepreneurship & Pitching quest.
Skills you'll build in Entrepreneurship & Pitching
More scenarios in this quest
You're interviewing someone for the first time and you don't have a rubric, a process, or a second opinion. You have forty-five minutes to decide if this person will define your company's culture.
They want the job. Now you have to talk about equity you haven't vested, salary you can barely afford, and expectations for a role that doesn't have a job description yet.
Your first hire starts Monday. Everything they experience in the next five days will tell them whether they made a brilliant move or a terrible mistake — and you're building the answer in real time.
Ready to practice Recruiting when you have no brand?
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