The Setup
Setting the scene
You're in a product meeting and someone proposes a feature that would increase engagement by exploiting user psychology. Everyone nods — and you feel the ethical objection forming in your throat.
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Part of this story
The Ethical Builder
→If you work in tech, every product decision has ethical implications. Learn to advocate for responsible technology in your organization.
Part of the quest
AI & Technology Ethics
→From deepfakes to algorithmic bias, navigate the ethical challenges of a world where technology moves faster than our ability to understand its consequences. You'll navigate four escalating scenarios — from the deepfake dilemma to the ethical builder — practicing the decisions that matter most when the pressure is real and the stakes are personal. This isn't theory. It's practice for the moments that define how this chapter of your life unfolds.
What you'll learn from The Setup
This scenario focuses on Setting the scene — a critical skill inside the broader social media domain. You'll face a decision where the instinctive response is often the wrong one. After you make your choice, you'll see exactly what happened in the other person's head and why it mattered. The scenario is part of The Ethical Builder, a full interactive story inside the AI & Technology Ethics quest.
Skills you'll build in AI & Technology Ethics
More scenarios in this quest
You raise the concern and the room goes quiet. 'That's a nice thought, but the metrics...' The pressure to ship and grow collides with the responsibility of building technology that affects millions.
You discover the feature has a disproportionate impact on vulnerable users — teenagers, people with addictions, the elderly. The data confirms your instinct but the business case pushes back hard.
You draft an alternative that balances user wellbeing with business goals. It's not perfect and it won't make everyone happy — but you refuse to build something you can't defend to the people it affects.
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